This year has presented a minefield of obstacles for retailers in the UK, with many big names shutting down on the high street, such as Comet and JJB Sports, and stores increasingly looking to multichannel selling to survive.
In John Lewis’ recent trading update, online sales grew by 34% in the
week ending 24th November, while electronics retailer, Dixons, said in
its interim results last week that 80% of purchases involved the
internet in some form.
With traditional retailers trying to adapt to the current climate by
making their products more available online and through mobile devices,
e-commerce businesses have surfed the wave, and researchers IMRG have
predicted the value of the UK’s online retail market to reach £77bn in
Recent figures from business advisors Deloitte suggested that £3.2bn
of in-store Christmas sales will be influenced by smartphones, with
another £330m of sales made directly through the devices.
These figures have cleared the way for a forever changing way of
shopping, and Ratuken, the ecommerce firm that owns play.com, has
anticipated some major changes in the ecommerce sector.
Read more - http://bdaily.co.uk/industrials/05-12-2012/the-changing-face-of-e-commerce-in-2013/
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