Monday, 17 December 2012

The changing face of e-commerce in 2013

This year has presented a minefield of obstacles for retailers in the UK, with many big names shutting down on the high street, such as Comet and JJB Sports, and stores increasingly looking to multichannel selling to survive.
In John Lewis’ recent trading update, online sales grew by 34% in the week ending 24th November, while electronics retailer, Dixons, said in its interim results last week that 80% of purchases involved the internet in some form.
With traditional retailers trying to adapt to the current climate by making their products more available online and through mobile devices, e-commerce businesses have surfed the wave, and researchers IMRG have predicted the value of the UK’s online retail market to reach £77bn in 2012.
Recent figures from business advisors Deloitte suggested that  £3.2bn of in-store Christmas sales will be influenced by smartphones, with another £330m of sales made directly through the devices.
These figures have cleared the way for a forever changing way of shopping, and Ratuken, the ecommerce firm that owns play.com, has anticipated some major changes in the ecommerce sector.

Read more -  http://bdaily.co.uk/industrials/05-12-2012/the-changing-face-of-e-commerce-in-2013/

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