So how can we whittle all the thousands of social campaigns we've seen this year down to a definitive list of the '10 best of 2012'?
Do we gauge it on the number of new fans acquired, retweets, ROI, YouTube views, the number of people it reached, sentiment analysis, the amount of traffic it drove or maybe the number of new brand advocates it created?
The answer is any of the above and any number of other social metrics, so for this list I've instead gone for the campaigns that I found to be most memorable, innovative, or downright funny.
I don't expect anyone to totally agree with my list, and I'd love to hear your nominations in the comments section...
Nike at the OlympicsNike is known for using guerrilla marketing tactics to try and steal the limelight from its competitors, and during the London Olympics it managed to outshine official sponsor Adidas with a massive billboard and social campaign around the capital.
Nike eschewed the usual celebrity endorsements in a campaign that celebrated everyday athletes. It bought up hundreds of billboards around the city featuring the hashtag ‘#findgreatness’.
Adidas, which spent tens of millions of pounds to be an official sponsor, ran a campaign featuring Team GB athletes and the hashtag ‘#takethestage’.
Read more - http://econsultancy.com/uk/blog/11244-10-of-the-best-social-media-campaigns-from-2012
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