Thursday, 3 April 2014

EU politicians 'overwhelmed' by power shift to social media

Power is moving to the internet and only politicians and political parties that adapt to this new reality will survive in the future is the stark message sent to MEPs on the eve of EU elections.

"Power is shifting from hierarchies to citizens and networks of citizens," Alec Ross, a US social media expert, told an audience in the European Parliament on Wednesday (2 April).

With membership of political parties on the decrease coupled with the expected low turnout for the May EU vote, Ross, who worked for former US secretary of state Hillary Clinton, said both EU institutions and MEPs need to attract voters online.

Figures show that young voters - voting for the first or second time in their lives - in Western Europe spend an average of five hours a day online. In central and eastern Europe the average is six hours.

"If you [MEPs and political parties] do not want to see your support go increasingly down, then what you need to do is be more and more aggressive about meeting new voters where they are, which is online," said Ross.






Monday, 3 March 2014

Capitalising on social media to grow your business

A host of PR and marketing strategies exist for building customer awareness, but one area often overlooked is social media.

For many small businesses, expensive advertising campaigns or big, splashy PR stunts simply aren't an option. This means that in the initial phases, business owners are faced with a challenge: how to build the brand awareness your company needs while keeping costs down?

There are a number of efficient PR and marketing strategies that companies can implement to build awareness among their target customers, but one area that is often overlooked by small businesses, or executed poorly, is social media. Social media, when used strategically, can give you direct engagement with many of your target audiences. Twitter now has grown to 241 million monthly active users, while Facebook has 1.2 billion members. Obviously, for those companies starting out, these channels give access to vast numbers of people, whether it's to raise awareness, create engagement or drive revenues.

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