Sunday, 4 October 2015

Is Google's 'mobilegeddon' The Beginning Of The End For Your Website Visitors?

You may have already heard about 'Google mobilegeddon'. This article is intended to answer any questions you may have, give you an understanding of what it is, and explain what you need to do and why.

What is it?

In April 2015 Google announced all websites need to be mobile friendly and they will gradually penalise sites that don't meet their standards.

Why are they doing this?

The reasons are many:
  • In reality it is all part of the Google vs Facebook battle online for ad spend (the source of both platforms' main income). As more and more people use mobile devices it is important they each dominate that platform to appease shareholder demands for growth.
  • Mobile usage is increasing rapidly so it is sort of logical.
  • In some categories in Google AdWords the auction has priced itself out of the market so Google needs more 'space' to advertise in.
  • User experience is a big factor in online visitors buying from you.
Call us on 0870 0628760 if you want to know some of the other reasons.

What does this all mean for you?
  • Over time your website will rank worse 'organically' so you will get less website visitors.
  • More and more people are viewing your website via a mobile device. If your competitors give them a better user experience they will use them instead.
  • Website visitors will be less likely to utilise your services with a poor mobile website experience.
  • This will increase over time.
What do you need to do?
  1. Put simply you need to ensure your website passes the Mobile Friendly Test.
  2. Take a look at your website analytics, they will tell you what percentage of your website visitors are viewing your website via a mobile device.
If your website fails the test and/or your mobile/tablet website visitors are more than 25%, then speak to whoever is responsible for your website and get this fixed.

Alternatively contact us at AIM Internet and we will be happy to help you.

Friday, 18 September 2015

AIM Internet - Digital Agency Wyre Forest

AIM Internet - Digital Agency Wyre Forest

AIM Internet - Not Just another Digital Marketing Agency

Put simply, a digital marketing agency is a service based business dedicated to handling digital marketing strategies for their clients. At AIM Internet - Digital Agency Wyre Forest, we are more than this, we see ourselves as an extension of your business and are passionate about delivering your message to your customers. By thinking outside the box and testing and measuring marketing strategies you can be assured of a creative, effective and engaging marketing campaign.

“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” Ian Schafer

Connecting the Wyre Forrest to the World

The Wyre Forrest is an ever growing business hub and at AIM Internet - Digital Agency Wyre Forest we want to see the area grow from strength to strength. By working closely with your business we will be able to increase your revenue, as well as reduce your overheads, giving you more capital to invest into your business.

What can we do for your business?

AIM Internet - Digital Agency Wyre Forest has years of specialist knowledge and experience in digital marketing. We know what is effective and what will draw traffic to your website.

 We specialise in creating websites which make an impact, marrying design and function elegantly.

 We ensure the copy we produce is Search Engine Optimised (SEO), to ensure a regular flow of organic traffic to your site.

 We utilise social media effectively, targeting specific audiences.

 We use measuring tools such as Google Analytics to ensure the methods we are using are effective.

How do we do it?

We know digital marketing. You know your business. By combining these two perspectives we are able to create content which will engage your target audience and produce measurable returns on your investment.

To find out more about how AIM Internet - Digital Agency Wyre Forest can help your business and
create large returns from your investment, please visit our website or contact us directly:

Tel: 0870 062 8760 or email us.