Monday, 2 March 2015

The State of Digital Marketing in 2015

The State of Digital Marketing in 2015 [INFOGRAPHIC]
Did you know that 40 percent of the world’s population – about 3 billion people – use the internet?

Desktop-based devices remain the most popular way to search online, but they face growing competition from smartphones and tablets, with the latter converting better than anything else.

Content marketing on social media channels remains a highly prized asset for both business to business (B2B) and business to consumer (B2C) brands, but email marketing is still cited as the best tool for improving customer communications and loyalty.


Monday, 23 February 2015

What does the rise of digital marketing mean for luxury brands?

As the influence of print diminishes as an advertising medium, how can firms that sell high-end products communicate with their customers in a way that doesn’t compromise their core values?

The rise of digital marketing is changing the way luxury brands engage with customers, and traditional companies must embrace what is now possible in today’s connected and mobile world or be left behind. “The luxury industry is at a turning point,” said Chris Moody, creative director at brand consultant Wolff Olins, speaking at a seminar hosted by the Guardian and held in association with Harrods Media.

An invited audience joined industry experts to debate the risks and creative opportunities for luxury brands enabled by digital technology. Digital interaction was a feature of the event itself, as audience members participated through an iPad app, submitting questions and voting on which ones should be addressed by the panel.