Monday, 29 June 2015

7 Actionable Web Design Tips

With the growing popularity of content management systems (CMS) as marketing tools, web design skills are becoming a must have across the marketing industry. Now that you don’t need coding skills to edit the company website, employees from all different backgrounds have the ability to contribute to the company website. While this is great from a content perspective, it can leave designers cringing. Nothing is worse than delivering a perfect web design to a client just to see it go a little further downhill with each and every edit by a well-meaning layperson.
While the ability to have anyone edit a website is an added convenience for companies, most of these website editors don’t have an understanding of best practices in web design. The good news is, you don’t need a degree in web design to keep the company website up to a designer worthy standard. Keeping these seven tips in mind will not only save your designer a headache, but they will contribute to your thinking on any future design related project that crosses your desk.

1. Keep it Simple

Less is more, but less is often much harder to achieve than more. The biggest mistake I see non-designers make is to add elements (bold! underline! symbols and pictures!) to emphasize a point. Simplicity is the key to effectively getting your point across and making it easy for your website visitors to understand your message.

Visual Hierarchy

This key term is something I find myself repeating all too often in our office. Make sure that all elements on a webpage are relative in size to their importance. Every element on the page cannot carry the same importance so, it shouldn’t carry the same visual weight. More important elements can be easily distinguished with placement, size and colour.

Contrast

Pick up where your designer left off. Your website’s color scheme has been taken into very careful consideration, so utilize it. Choose colors in your scheme that are on opposite ends of the spectrum, it will help viewers distinguish elements and take the appropriate action. Do NOT choose colors that are not in the website scheme simply because you think it will catch someone’s attention – too often, you WILL catch someone’s attention, but not for the right reasons.


Monday, 22 June 2015

Autoglass shifts social media monitoring up a gear with Tracx

Belron, a vehicle glass repair and replacement company, known as Autoglass in the UK, has shifted its social media monitoring up a gear with its use of Tracx software as a service.

Autoglass, a vehicle glass repair and replacement company, has shifted its social media monitoring up a gear with its use of Tracx.

Felix Billson, global social media manager at Belron, which is the international company behind Autoglass, says the firm had been dong social monitoring “to a degree” before, but in a siloed way. “With Tracx, we can take more strategic decisions since we can now quantify how much engagement we get on social channels,” he adds.

Belron is using the Tracx platform to help it bring together enterprise social media monitoring management across five continents, 21 countries and 16 languages. It has 60 or so workers who use Tracx.

Belron needed a system that would deliver quick and accurate data aggregation and flexible reporting across geographies and departments. It also wanted to be able to benchmark “share of voice” metrics and sentiment against local competitors in each region.

“We knew there was valuable insight to be gained from the global social landscape we operate in, but we had no ability to scale and leverage this intelligence into tangible strategic actions at a local level,” says Billson.

Billson has led Belron's engagement with the Israeli-founded social media analytics company globally. Belron customer care teams have been using Tracx for the past year for social media monitoring streams from services including Instagram, Reddit, LinkedIn, Twitter and Facebook.
Billson is attuned to the sentiments of an audience, as a former child actor. He is used to seeing things from another’s point of view, as he did in Woof, a children’s television programme about a boy who turned into a dog. He also starred in Bernard’s Watch, a programme about a boy who could stop time using a watch given to him by a gipsy. And he auditioned for Harry Potter, getting down to the final 10 before deciding “marketing was the way to go”.

From Tracx, he says, Belron has obtained a “unified social platform which allows us to leverage internal social networks and experts to give best service to our customers and business partners, aggregating up to a global level”.
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