Friday, 29 August 2014

'Social media charter' for financial services firms launches

A 'charter' for financial services firms using social media has launched weeks after the regulator published guidelines on how to communicate compliantly on platforms such as Facebook and Twitter.

The charter consists of a set of guidelines for firms on how to use social media, a training process and certificate. It was developed by entrepreneur Kitty Parry and regulatory compliance barrister Charles Parry supported by lawyers, social media experts, and software and communications professionals.

Advisers will be able to sign up for an annual fee depending on the level of service they require - from an analysis of their social media practice to full implementation of the social media charter involving inclusion in conversations around social media with the FCA.

The founders said the charter was built "in close dialogue with the Financial Conduct Authority (FCA)" and is supported by an annual event for participants from the industry.

Tuesday, 5 August 2014

Google search changes will push SEO firms and social media marketers closer

Updated search algorithms for Panda, Penguin and Hummingbird have put the onus on content and social sharing.

As self-designated social media ‘gurus’ are fond of exclaiming, social media is constantly evolving; we’ve got to keep our fingers on the pulse, yah? The digital social landscape is unrecognisable from 10 years ago.

When Myspace, Bebo and MSN first came on the scene we initially regarded them as mere diversions rather than replacement socialising; it was great to while away an evening sending your mates emoticons but the real socialising got done in the yard at break-time the next day.

Then Facebook barrelled along and gave us the ability to share photos, plan events, speak to friends at the click of a button and share stories on our walls – and suddenly social media became a significant part of actual socialising. The nights out we went on were organised on there, the photos from the nights out were shared on there and the friends we didn’t see much of anymore remained as accessible as those we saw every week.

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