Monday, 15 September 2014

The 5 Most Common Digital Marketing Strategies

In a digital age, where most users have computers and mobile devices, accessing websites, social networks, and other online media, has become part of day-to-day living. Thus, many companies have adopted digital marketing strategies to continue to promote their products and services to these users via these channels.

According to global statistics (by the World Bank), more than 2 million people have Internet access today, out of which 70 percent uses it daily. It is for this reason that companies are investing an average of 12 percent to 20 percent of their annual income on digital marketing.


Wednesday, 3 September 2014

The Top 5 Errors Made by Money-Losing Ecommerce Sites

The Top 5 Errors Made by Money-Losing Ecommerce Sites

Setting up an ecommerce site is easy. There are ecommerce solutions that can create a snazzy store for you in minutes. However, running an ecommerce business is a totally different ball game. Attracting traffic and generating revenue in the face of fierce competition is hard but businesses that avoid these basic missteps can gain traction and make excellent profits.

1. Making things difficult for the customer. This includes almost everything that you can do to turn customers away. It begins with a site design that is not intuitive and results in tedious navigation. In today’s market, this includes not having a mobile optimized website.