Thursday, 16 July 2015

How to make digital marketing work for your company

In order for a business or organisation to be truly successful it is vital that digital marketing strategies are put in place. However many business’s simply can’t afford to spend great amounts of money on this and may have a limited budget allocated for digital marketing. 

http://www.filmmakingstuff.com/wp-content/uploads/2013/08/Movie-Marketing-Strategy.jpg
Being efficient with this budget is key, and one of the most efficient and cost effective ways of implementing marketing is through Digital Marketing.


What is Digital Marketing?
Digital Marketing is the promotion of, products, services and brands through digital media, such as social networks, web based adverts and search engines. Digital marketing has a great advantage over traditional marketing as it is possible to measure the impact of particular campaigns through analytical tools. This allows us, as digital marketers, to get a better understanding of what is effective and what isn’t.   
“Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.”
Rick Levine
Top tips for a successful Digital Marketing Campaign
  • Repetition and Consistency is key
The best and most effective digital marketing strategies are the ones which offer a great deal of exposure. The more a prospective client sees your marketing message, the more likely they will consider buying your product or using your service.
  • Trust the experts
At AIM Internet we have the passion and experience to make the most of your marketing budget. We are devoted to developing effective and engaging digital marketing strategies.
  • Keep up-to-date with technology
With the popularity of mobile technology it is essential that as digital marketers we keep up-to-date. Many web browsers shop through their mobile devices and so keeping websites mobile and user friendly is very important.


  • Consider multiple channels of interaction
Gone are the days when most of the information audiences were exposed to be from radio and television. Social media, and its many many facets, is a large part of people’s day-to-day lives and it is an amazing tool if you know how to harness it. Ensure that you’re marketing campaign taps into these multiple facets to gain maximum exposure.  
  • Creative content
In order to stand out from the crowd it is vital that the content produced is creative and engaging.
  • A picture paints a thousand words, a video even more!
Pictures and videos are a great way of engaging viewers. It makes information easier to digest and more memorable.
  • Constant up-dating and improving.
Never get complacent in your marketing strategy. Make sure you continue to evolve and develop your marketing strategy around the behaviours of your audience.


“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.”

Amrita Sahasrabudhe



Monday, 29 June 2015

7 Actionable Web Design Tips

With the growing popularity of content management systems (CMS) as marketing tools, web design skills are becoming a must have across the marketing industry. Now that you don’t need coding skills to edit the company website, employees from all different backgrounds have the ability to contribute to the company website. While this is great from a content perspective, it can leave designers cringing. Nothing is worse than delivering a perfect web design to a client just to see it go a little further downhill with each and every edit by a well-meaning layperson.
While the ability to have anyone edit a website is an added convenience for companies, most of these website editors don’t have an understanding of best practices in web design. The good news is, you don’t need a degree in web design to keep the company website up to a designer worthy standard. Keeping these seven tips in mind will not only save your designer a headache, but they will contribute to your thinking on any future design related project that crosses your desk.

1. Keep it Simple

Less is more, but less is often much harder to achieve than more. The biggest mistake I see non-designers make is to add elements (bold! underline! symbols and pictures!) to emphasize a point. Simplicity is the key to effectively getting your point across and making it easy for your website visitors to understand your message.

Visual Hierarchy

This key term is something I find myself repeating all too often in our office. Make sure that all elements on a webpage are relative in size to their importance. Every element on the page cannot carry the same importance so, it shouldn’t carry the same visual weight. More important elements can be easily distinguished with placement, size and colour.

Contrast

Pick up where your designer left off. Your website’s color scheme has been taken into very careful consideration, so utilize it. Choose colors in your scheme that are on opposite ends of the spectrum, it will help viewers distinguish elements and take the appropriate action. Do NOT choose colors that are not in the website scheme simply because you think it will catch someone’s attention – too often, you WILL catch someone’s attention, but not for the right reasons.