Monday, 18 May 2015
We all know the drill. To be competitive these days, brands need to engage with customers regularly. Technology and social platforms have made it easy to do so, and there seems to be no shortage of opportunities for engagement.
The problem is that too many brands are getting it wrong.
To tackle the goal of engagement, many entrepreneurs end up pursing digital strategies that engage by leading conversations, creating tones and setting customer expectations. Instead, digital engagement strategies these days should be doing the opposite, providing the opportunity for customers to lead the way.
Tuesday, 5 May 2015
Are you using Twitter, Instagram, Facebook and other social media platforms to market your small business online? How is your return on investment? How much time do you spend online interacting with potential clients, clients and referral sources? Although most social media accounts are free to create, a large time investment is required.
Hiring a digital marketing agency will help your business maintain its social media presence across all social platforms. A seasoned agency will partner with you and your business and become your own inhouse social media marketing department.