Tuesday, 31 March 2015

What Are the Megatrends Driving Digital Marketing?

What Are the Megatrends Driving Digital Marketing?

In our ever-changing digital world, pinpointing the key marketing trends and ways of effectively reaching and engaging with potential customers is paramount.

This morning (March 26) at Advertising Week Europe, Econsultancy founder Ashley Friedlein discussed the megatrends in digital, reviewing what is deemed important now and where we could be in five years.

Unsurprisingly, customer experience was a key talking point in his presentation. Friedlein ran through a recent poll of over 4,000 marketers, which found that 23% believe customer experience is the most important and exciting trend today, with 24% envisaging this will be a ‘megatrend’ in five years’ time.

Read more....

 

Monday, 16 March 2015

Social Media Matters: 4 key basics about digital marketing

Diving into the world of digital marketing is a big endeavor, whether you work for a new startup or an established company. Whether you use an external PR agency or handle things in-house, adding social media to amplify and enhance your traditional PR activities and events is just smart business. But consider some basics about digital marketing before taking the plunge.

TIME

I visited with the fine officers of the FA30 marketing course at Fort Leavenworth recently. One thing we discussed is the misconception that social media is "free." It requires time, forethought, planning, more time, money (if you really want to be heard on Facebook, for example) and patience