Sunday, 22 November 2015

Online Marketing - How Does Your Digital Marketing Rate?

Whether it’s sport or business, if you want to succeed, you have to know how you rate compared with your peers, to know where you need to improve relative to them. If you want to be the “best-in-breed” in online marketing for your sector, or just to “get more returns from online” you need a baseline to review marketing effectiveness against competitors. Dr. Dave Chaffey takes a closer look at benchmarking in the digital arena.

Online, potential customers will often directly compare what a competing brand or site has to offer. 

Benchmarking features and the brand engagement of a site or online marketing “puts you in the customers shoes” and gives you insight on where you need to improve. It can also give you inspiration to try new approaches whether they’re related to content, design or the brand communications used.
Given these clear benefits of benchmarking, I’ve long been a fan of it and when developing the resources at Smart Insights have created visual digital marketing review benchmarking charts for download to help marketers use this approach. Here’s one example which can be used for assessing the overall approach to digital marketing of a business.
In my role of developing good marketing practices at ClickThrough Marketing I’ve encouraged similar approaches throughout our work and auditing benchmarks of overall digital performance of paid or organic search are a regular feature of our proposals and regular client reviews.

Benchmarking Benefits

Using a benchmarking or scoring of overall online marketing capabilities like this can help:
  1. Audit current approaches to digital marketing to identify areas for improvement;
  2. Benchmark against competitors who are in the same market sector;
  3. Identify best practice from more advanced adopters;
  4. Set targets and develop strategies and roadmaps for improving capabilities through time;
  5. Communicate the current situation to colleagues budget holders and highlight investment priorities in for different activities.

Wednesday, 28 October 2015

Grow Your Business

A lot of web design and development companies are very keen to build you a new website and to take care of your online marketing for you, but the vast majority of business owners want to work with a company who’ll help them to build their business and grow their profits, using their new website and online marketing campaigns as the basis for growth.

Grow your business with AIM Internet

That’s where AIM Internet come in. We don’t just call ourselves an internet marketing agency; we’re Business Growth Partners. We can help you to grow your business and boost profits, providing you with new connections, routes to investment and strategies and goals for your company to reach.

All businesses have shortcomings and no business is perfect. Whether your particular shortfalls are in investment, planning for the future, finding sources of finance, developing leadership and management or even just turning your ideas into profit, AIM Internet can help you to succeed in business. After all, it’s in our best interests to help grow your business and profits, and to ensure that you succeed.

Amongst the businesses we’ve helped in the past is one of the UK’s largest direct mailing companies, which wasn’t benefiting from traditional marketing methods so they appointed AIM Internet as business partners in late 2014. After three months, record sales were being recorded and website traffic, orders and profits were all increased. Another client, a leading electroplating company, has been working with AIM Internet for 5 years. Since they began working with AIM Internet, the factory has approached almost 100% capacity with £5 in gross profit being delivered per £1 spent — a fantastic return on investment.

In fact, we have worked with a number of companies to help boost their profits and increase sales, enquiries and overall business. The businesses we’ve worked with span a number of different industries and business styles — the fact is that the principles of good business tend to apply across the board, meaning that we can easily help you too.

Finding our more information really couldn't be easier, and could be the start of something special for your business. If you want to speak to us about becoming our next business partner, enabling us to boost your profits, and grow your business call us today on 0870 062 8760 or email us at and we’ll get back to you with more information on how we can move forward together.