Monday, 15 December 2014

Why you should be checking your website design right now

Is it time for a website makeover? Your website is a critical piece of your overall marketing plan. Websites are often the very first impression you give to a new potential client. Like all other important aspects of your business, it's important to keep your website current, polished and on-trend. I recommend you review your website often and update the design every two years. Arrange for an objective review of your site by several individuals who are not familiar with your company. Make sure that they can quickly and easily understand who and what you represent.

Websites often give lots of information but fail to communicate their true value to the customer.


Thursday, 4 December 2014

2015 Predictions for CMOs and Digital Marketing

In 2015, digital marketing budgets will increase by 8%, according to a recent Gartner’s CMO Spend Report, a survey of 315 marketing decision makers representing organizations with more than $500 million in annual revenue.

Customer experience is the top innovation project for 2015, continuing its role as the top priority for marketing investment in 2014. The survey also found that

  • In 79% of companies, marketing has a budget for capital expenditures — primarily, for infrastructure and software 
  • Marketers are managing a P and L and generating revenue from digital advertising, digital commerce and sale of data 
  • 68% of organizations have a separate digital marketing budget — it averages a quarter of the total marketing budget 
  • Two-thirds of companies are funding digital marketing via reinvestment of existing marketing budgets