Monday, 2 December 2013
Social media can be a great way for brands to engage with customers. But when a campaign backfires, the meltdowns are painful and all too public. Here are the best of the worst social media blunders.
1. JP Morgan "Snarkpocalypse"
Wall Street bank JP Morgan was at the centre of a social media storm earlier this month when it invited Twitter users to send questions to an executive using the hashtag #AskJPM.
The Twitterverse responded with a storm of abuse. More than 8,000 responses were sent within a six-hour period, according to social media tracking service Topsy. Two out of every three comments sent were negative.
AIM Internet - We can show you what social media is, and how you can use it to actively build your business online
Thursday, 14 November 2013
Yes, it's a bit late for any substantial changes to be made to websites before Christmas, but there is still time to make a few tweaks.
With this in mind, I've asked a number of ecommerce and UX experts for their views on the best strategy for the Christmas season.
Topics include last minute changes that could aid conversions, the importance of mobile, and how retailers can sell right up to Christmas.