Monday, 17 November 2014

5 Questions That Will Save Your Business from an Online Disaster

online marketing

If you are the owner of a business, you are certainly bombarded with online marketing propositions. These could be coming through your LinkedIn profile, Gmail, or social networks.

If you’ve taken the time to listen to the sales spiels, the message is usually just about the same: “If you give us four to six months, we will have your website ranking for all the strategic keywords in your vertical.” Often business owners fall for this pitch and perhaps even initially see great progress at first, only to then be disappointed with a massive drop in performance.

If you’ve had this experience, you’re no different from millions of other business owners. The truth is the Internet has turned into the most powerful and important marketing channel of our time.

This demand for increased online visibility has bred a massive industry of subpar marketing companies that sell you on promises, but fail to deliver. Before 2012, there wasn’t much harm that could come from these low quality outfits. The worst they could do was never get your site the visibility it needed to turn a big return. However, after Google released the first Penguin update, that all changed.

Wednesday, 5 November 2014

7 ways to staff a strong social media team

Managing your social media as a part of your greater marketing strategy is no easy task. Although social media is much more cost effective than other forms of advertising, the time commitment, resources and staffing required to execute it properly can be quite a commitment for an organization of any size.

Every business is different when it comes to internal organization, as well as the goals they are trying to achieve. As a result, the team necessary to properly manage your company’s time, resources, and benchmarks on your social channels vary greatly from organization to organization.