Monday, 13 April 2015

What Will Digital Marketing Success Look Like?

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That’s the question on many of our minds as we forge through the first quarter of a year that’s jam-packed with lofty marketing goals. Although it’s nothing new, digital marketing has become a major game changer for both brands and consumers. Now that we are completely accustomed to digital technologies that were once trendy (email, mobile, social, e-commerce, etc.), “digital” has become the norm for traditional marketing. And given the consumer’s adoption of all things digital, I must say, “traditional” has never looked so good.

Digital marketing is a huge win for global brands. Campaigns based on digital technologies provide quantifiable results like none before, and the multi-channel world opens up endless possibilities for executing complex marketing strategies. But how can sophisticated marketers keep pace with the onslaught of digital marketing technology? Where will it take us next? And how can marketing teams use digital channels to edge out competitors?

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Tuesday, 31 March 2015

What Are the Megatrends Driving Digital Marketing?

What Are the Megatrends Driving Digital Marketing?

In our ever-changing digital world, pinpointing the key marketing trends and ways of effectively reaching and engaging with potential customers is paramount.

This morning (March 26) at Advertising Week Europe, Econsultancy founder Ashley Friedlein discussed the megatrends in digital, reviewing what is deemed important now and where we could be in five years.

Unsurprisingly, customer experience was a key talking point in his presentation. Friedlein ran through a recent poll of over 4,000 marketers, which found that 23% believe customer experience is the most important and exciting trend today, with 24% envisaging this will be a ‘megatrend’ in five years’ time.

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