Tuesday, 5 August 2014

Google search changes will push SEO firms and social media marketers closer

Updated search algorithms for Panda, Penguin and Hummingbird have put the onus on content and social sharing.


As self-designated social media ‘gurus’ are fond of exclaiming, social media is constantly evolving; we’ve got to keep our fingers on the pulse, yah? The digital social landscape is unrecognisable from 10 years ago.

When Myspace, Bebo and MSN first came on the scene we initially regarded them as mere diversions rather than replacement socialising; it was great to while away an evening sending your mates emoticons but the real socialising got done in the yard at break-time the next day.

Then Facebook barrelled along and gave us the ability to share photos, plan events, speak to friends at the click of a button and share stories on our walls – and suddenly social media became a significant part of actual socialising. The nights out we went on were organised on there, the photos from the nights out were shared on there and the friends we didn’t see much of anymore remained as accessible as those we saw every week.

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Monday, 21 July 2014

Using social media as a recruitment tool

The use of social media for networking purposes seems to be going from strength to strength as the more tech-savvy advisers use various portals as their primary lead generation tools.

But what about a role for LinkedIn, Twitter, Facebook and other sites – no longer a young person’s fad – in recruiting staff, or indeed boosting a professional profile?

Candidate quality is said to improve significantly when social media is used for recruitment and a level of engagement with social networks at a corporate level indicates a more modern culture, one that is increasingly likely to attract fresh talent.