Monday, 21 July 2014

Using social media as a recruitment tool

The use of social media for networking purposes seems to be going from strength to strength as the more tech-savvy advisers use various portals as their primary lead generation tools.

But what about a role for LinkedIn, Twitter, Facebook and other sites – no longer a young person’s fad – in recruiting staff, or indeed boosting a professional profile?

Candidate quality is said to improve significantly when social media is used for recruitment and a level of engagement with social networks at a corporate level indicates a more modern culture, one that is increasingly likely to attract fresh talent.

Tuesday, 8 July 2014

Riding the Waves of Digital Marketing: The Future Is NOW

While it is generally accepted that the future of business lies with E-Commerce and being able to integrate your physical business into an online reality, businesses will also need to shift their marketing endeavours to the online world. Some of the smarter retailers are already ensuring that digital marketing is an important part of their marketing mix. It is important to understand that digital marketing represents the fastest growing new channels of targeted communication, interaction, engagement and delivery for an organization's branding, communications and products and services.

According to Rahda R, Executive Vice President at Mindtree, millennials buy differently than their predecessors, and they're also very good at tuning out the "noise" of traditional promotions. But they value word of mouth from close friends highly, which makes a strong, genuine social media presence critical for retailers. "Likes" and "retweets" and "shares" and "pins" are the new branding currency for retailers that will bring new younger customers into the fold. The question is, once a new customer is brought in, how do you ensure a continued and lifelong engagement? The key there is to create and maintain a relationship that is genuinely personal and individualized, and one of the best ways to ensure that is to use data to tell you what a customer's preferences are, and what kinds of offers are likely to attract them.